Pay-Per-Click Advertising
Search Advertising to Convert Customers Online
Get seen by potential clients where they are: on Google. Pay-Per-Click (PPC) is a strategic form of advertising used to convert more customers online and track tangible results to get a return on your investment.
Your ad budget will get your listing to appear in top search results on Google. This is often referred to as pay per click (PPC) advertising. Set a maximum monthly ad budget and get charged when a potential customer clicks through to call or view your website. Our experts create and monitor your account to ensure you’re getting the most for your money.
In competitive markets or if you are a new business, search engine marketing is a crucial component to get found by potential clients.
Every campaign is optimized to drive qualified new customers from Google directly to your website.
In addition to our on-page SEO and SEO Articles, we offer flexible PPC plans to fit your needs.
Google accounts for 64% of US search traffic (93% on mobile devices!). Whether you are in a competitive market or need to get a boost in new customers, we can create and manage your Google Ads account so you are front and center on your potential clients’ searches.
Services included in our PPC Campaigns:
Research
We build effective keywords and phrases with top industry tools. This allows us to create advertisements on Google Ads, catered specifically to your business.
Investigate
We find the relevant terms people are searching for in your area. We use that information to create beautiful ads that drive traffic to your site.
Optimize
We monitor, adjust, and optimize your advertisements to make sure we focus on top-performing keywords.
Analyze
We track and report your advertisements' performance so you can always review your results.
Frequently Asked Questions
What are PPC and Google Ads?
Pay-Per-Click (PPC) is an online marketing strategy that puts you in front of potential clients at the top of Google searches. We research and bid on keywords that are being searched in your area. Each time your ad is clicked you pay a small fee that is included in your budget and determined by your maximum bid.
What are the benefits of a PPC campaign?
Pay-Per-Click campaigns allow your business to rank highly on Google no matter how long you have been optimizing your SEO. Without waiting, you can rank for keywords that will bring qualified customers to your website.
How much of the cost actually goes towards my ads?
While many companies charge a percentage of your ad spend, Establisher charges a flat fee of $300 for our ongoing, monthly PPC campaigns or a one-time campaign. After that, you select the amount you would like to go towards your ad budget.
Example: $1,300 PPC Campaign. $1,000 goes towards your ad spend so your ad account will remain active until your full budget has been spent.
How do I know if my campaign worked?
Data analytics, that’s how! We constantly monitor, adjust and report how your campaign is performing. We will make changes when needed and send you a report monthly to show you the effectiveness of your campaign. If you have questions, we’re just a click away.